If you are going to walk a trade show – especially one as large as the Atlanta Gift Mart – there’s a lot you should know.
This post will give you an outline of what is important not only for the Atlanta show, but for any trade show you plan to attend. Then each successive post will cover one or two of the topics outlined here. Take it in small bites. There’s a lot of information to consider.
The first thing you should do, and yes do it now, is look at a schedule of shows for 2012 -0 2013. Click on this link :trade show calendars, home decor and gifts.
Your primary goal is to find companies that you want to work with, so I will tell you about:
- What information you need to make those decisions.
- How you go about setting up appointments, and how and when you make your appointment calls. How you keep track of your calls and responses. How to set up your schedule. How you follow through after your calls to confirm an appointment. How to keep in touch. And most important of all how you enjoy and not dread the process. How you can keep a positive mind set.
- How and when to make your hotel and plane reservations. If you are watching your budget some tips on how and where to cut corners and when not to. If you are able take a few extra days to do some enjoyable sightseeing that will only add to the experience. Do set aside time for fun and enjoyment both at the show and socializing after or during the show.
- How to decide what you are looking for.
- Deciding what you goals are.
- How to approach a new company and make contact. What questions you need to ask. What you should expect at a meeting.
- How you should and want to come across.
- How to establish a personal rapport that you can build on.
- How to be yourself and overcome anxiety.
- How to follow your instincts.
- How you should dress. I googled in many different ways to look at fashions for creative people. One of the helpful catch phrases was,”fashion for the artist “. Most of what I found was for women. But guys please do not feel left out. I’m still searching around for some good sites.
One of my favorite parts of the research process is trend spotting. I will tell you how and where I look for present and future trends in the art licensing markets ; how to decide what other markets you should keep track of. Take photos everywhere and all the time. It’s fun and everything you see makes for great reference and inspiration. And google, google, google. Sometimes I google 10 times with different catch phrases to get what I am looking for.
- How and when to do your follow thru.
- A good way to keep track of all the information you have gathered.
- How to use a gant chart and why it is so helpful.
- Asking yourself what new artwork do you want to do based on what you have seen and learned.
And don’t forget to congratulate and reward yourself for your effort and a for marketing job well done!
Your questions and comments on these outlined topics will be helpful.